Video: Gucci Beauty

Just when you thought there couldn’t POSSIBLY be anymore room in the world for another beauty brand, along comes the new Gucci Beauty range. And I have to say, it’s got me intrigued.

Part of the Procter and Gamble stable, it is thus under the aegis of mega makeup artist Pat McGrath who is the Creative Director (and also helped create the Dolce and Gabbana range, which is another P&G brand). And you know if it’s got Pat McGrath’s input, it’s probably gonna be pretty damn good.

This is the beautiful new Gucci campaign video starring Charlotte Casiraghi (of Monaco, don’t you know – and Grace Kelly’s grand-daughter. Apart from being supermodel gorgeous, she’s a champion horse rider. And a royal. AS YOU DO).

Gucci get extra points for using my favourite Sia track of all time ‘Breathe Me’ in their first ad. And I for one can’t wait to get my sticky paws on that red lipstick. High-octane glamour – what else would you expect from Gucci?

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