Loving the look of the new Illamasqua campaign, and the saturated colours in the new collection! That new glittery Shattered Star nail polish looks right up my alley as well.
It’s a very feminine, quite girly campaign for Illamasqua and it’s nice to see them going in a softer direction for a change. Plus the lipsticks will still have their insane pigmentation that they’re renowned for, so I can see more additions to my lipstick kit in the future.
When I saw this in the papers at the weekend, I couldn’t resist – Georgia May Jagger looking like an otherworldly creature (literally), as a dragon princess at her 21st birthday. Makeup by the uber-talented Alex Box using Illamasqua, and hair by James Rowe. Dragon princesses never looked so good.
Let’s get this year started right with a lovely video from the amazing makeup artist Alex Box, who I used to assist in London and Paris. I love this video of her as it shows her extraordinary talent as a painter of faces and presents her as the calm and gorgeous presence that she is. I love being on her team for shows as even under the greatest pressure she never seems anything but unflappable, and is always kind and happy to explain the fine points of a makeup. In fact I’m lucky in that everyone I have assisted has been like that! Watch the magic unfold…
Illamasqua are a makeup company dear to my heart – not just because I assisted their Creative Director, Alex Box, for many years, or because I was there back even before the launch and Alex would give me their first prototype products to try (I still have these, don’t you know). But I absolutely love what Illamasqua stand for which is true originality, and expression of the self through makeup, no matter how daring, bold or wild that self might be. The more daring the better! They see beauty in everything and everywhere, as I do, and constantly push the boundaries in their campaign images and product development, and for that I will always love them.
I can really get behind their latest campaign as well, which is Beauty Before Age. They are looking for people of any vintage who don’t let this define them, and also pairs – so nieces and aunties, mothers and daughters, grandmothers and grandsons, or any combination you can think of, to shoot in their upcoming Autumn/Winter campaign. It’s so wonderful they have planned a whole campaign around beauty being ageless. Age is literally just a number and it’s time we started to appreciate a more diverse range of beauty, instead of whippet thin teenage girls and the army of Kim Kardashian clones coming out of Hollywood. In your 50’s, 60’s 70’s 80’s and beyond you can still look and feel beautiful – and Illamasqua’s new campaign is about celebrating that.
Supremely chic, as the girls walked round the fluorescent light filled room, it had a sporty feel to the collection. The girls’ foundation was kept super minimal using a little MAC Studio Sculpt, and then the fun began! Using MAC Lip Mix in Yellow we blended a tiny bit on areas such as the creases of the arms and back of knees to give a bruise like feel. Then using a special effects’ product that was melted down in hot water, we created oblong shapes on parts of the body. Each girl had an individual look, so some had shapes on their face and some on their legs and arms. Once it set on their skin we dusted MAC pigment in Reflects Teal, a pearly white, which was barely visible until they hit the fluorescent lights on the catwalk, giving flashes of light. Gorgeous girls, perfectly suited to Tait’s wonderful collection.