Armani Aqua di Gioia – Perfume and Project


I have exciting news everyone – the return of my nose! Well not literally, but figuratively speaking. What’s she talking about now? I hear you ask – well you might wonder why I never cover fragrance on my blog, and that’s because my sense of smell got all messed up when I was pregnant with my son (this is quite some time ago now.) It was like my body re-set itself so I could only handle wearing the perfume I was wearing when I fell pregnant, which was Issey Miyake L’Eau d’Issey. Every other fragrance made me want to be sick, so L’eau d’Issey has been my only possible perfume for the last eight years. This from a woman who used to have a dressing table covered in perfume (in my defense, it was the 80’s, and if you couldn’t clear a room with your vapour trail of Giorgio Beverly Hills or Christian Dior Poison, you weren’t trying hard enough, quite frankly.)

But I think my body might be letting me wear other perfumes again! I tried the new Armani Aqua di Gioia fragrance and loved it – and even managed to keep it on for a full day, with no ill effects. This is big, people – it seems I might finally be out of the woods, olfactorily speaking.

Not only is it potentially responsible for my re-entry into the world of smelling fabulous again, but it is part of a project that Mr Armani (I met him at work when I was in London and he really is Mr Armani, what a gracious man) has put together to provide clean drinking water for children in Africa. He has set an “Aqua for Life” challenge to provide 40 million litres worldwide of drinking water to populations without any access to it, primarily children. 900 million people globally are still deprived of safe, clean water for their daily essential needs. Living in the West we can’t even imagine that, but over 4,000 children die EVERY day from water-borne diseases. Working alongside the non-governmental organization, Green Cross International, Mr Armani has offered to make two of his most famous fragrances, Acqua di Gio and Acqua di Gioia the vehicles to be involved. As of March 1st, 2011, every bottle sold will generate a donation of 100 litres of drinking water per year to children and their communities. The operation will begin in Ghana, in West Africa, where some 40% of the rural population does not have access to drinking water, and over time the operation will be extended to other countries.

If you wish to find out more about the Aqua for Life campaign, visit, or find them on Facebook at

Not only is the fragrance delicious, it’s an amazing project to be involved with. Go Mr Armani!


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